A WEAKENING ADVERTISING market and a lacklustre response from broadcasters appear to be weighing on the upcoming auction of bilateral cricket media rights for 202327, for which the Board of Control for Cricket in India (BCCI) requested tenders this week.
While the BCCI has reportedly approached companies such as Amazon and Google to gauge their interest in bidding for the bilateral cricket rights, informed sources have told FE that the cricket body, which is the richest in the world, may extend the date of submission of tenders if the response is weak. The last date for tender submission is August 25.
The BCCI expects to get around ₹6,300-6,500 crore, according to media industry sources, from the sale of 102 matches from the upcoming auction. This is just a little over what it got in 2018, when it had raked in ₹6,138.10 crore from the auction of bilateral rights for the same number of matches (for 2018-2023 cycle).
Bu hikaye Financial Express Mumbai dergisinin August 04, 2023 sayısından alınmıştır.
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Bu hikaye Financial Express Mumbai dergisinin August 04, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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