GERMAN LUXURY CAR brand BMW is struggling to meet demand due to supply constraints resulting in the fall of its retail volumes for the March quarter thereby, further widening the gap it has with the market leader Mercedes-Benz. The fall in volumes goes against BMW's vision of making 2023 the best-ever year in India in terms of sales volume.
BMW India dealers said that the retail order book remains robust but they were unable to deliver enough cars to customers. "There is no issue with demand, we have a very healthy orderbook. The issue lies with the availability of cars," said a BMW dealer. The brand clocked retail sales of 2,218 units during Q4FY23, the lowest in five quarters and also a drop of 17% year-on-year (y-o-y), according to new car registration data sourced from the government-controlled Vahan portal.
Bu hikaye Financial Express Mumbai dergisinin April 24, 2023 sayısından alınmıştır.
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Bu hikaye Financial Express Mumbai dergisinin April 24, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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