Cafe Coffee Day cuts store count by 73% in five years
Financial Express Mumbai|June 05, 2023
A LOT HAS happened at the Cafe Coffee Day (CCD) since its founder VG Siddhartha tragically passed away on July 29, 2019. Once India's largest cafe chain, with a peak store count of 1,752 outlets in FY19, the company, part of Coffee Day Enterprises (CDEL), has now slashed its footprint by over two-thirds to 469 outlets in FY23, its latest results show.
VIVEAT SUSAN PINTO
Cafe Coffee Day cuts store count by 73% in five years

The need to manage group debt and ensure that the business is profitable, say experts, has led to CCD shuttering stores over the last few years. The company was not immediately available for comment.

This has come even as the ₹5,000-crore domestic coffee retail market is booming, with chains such as Starbucks and Tim Hortons announcing plans to ramp up store count over the next few years.

Consider this: Tata Starbucks, part of Tata Consumer Products, said in its Q4 investor presentation recently that it would introduce learnings from a pilot it ran in 2022, where the focus would be on introducing familiar and more beverage options, a new 'Picco' size (which is a smaller size) in beverages, a revamped food menu and more inviting store interiors. All of this was expected to aid sales growth and also help it get into newer markets, the company said of its future growth plans.

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