Offline to its overall sales has grown from nil to nearly 25%, says co-founder Anurag Kedia. In this interview, he talks to Toshiro Agarwal about the challenges small players face when they start making their way through offline channels. Edited excerpts:
Quick commerce has become a priority sales channel for D2C brands. How is Pilgrim adapting its supply chain and inventory to meet the demands of platforms like Blinkit and Zepto?
The challenge with quick commerce is that they work out of dark stores. Overall, the space they have in a dark store is very limited. Therefore, the space they have for the category is also limited. Marketplaces are used to holding inventory for 30 to 45 days. Q-commerce is not able to do that. They need a much faster turnaround time, which means that they need much faster service time, and they don't carry the long tail. What I mean by that is that if the brand has 250 stock keeping units (SKUs), q-commerce platforms will carry between 30 and 50 SKUs, and they will service a smaller quantity at the point of sale.
Bu hikaye Financial Express Mumbai dergisinin December 20, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Financial Express Mumbai dergisinin December 20, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Low-cost growth is edtech's new winning formula, not high burn, says Lightspeed
THE EDTECH SECTOR is adopting a new mantra for success—efficient customer acquisition over high marketing spends.
Pushpa 2 hits ₹990 cr in India, ₹1,500 cr worldwide
ALLU ARJUN-STARRER Pushpa 2: The Rule has become the biggest hit of the actor's career, and even after two weeks in the cinemas, the film is still making money in double digits.
How India's Twenty20 batting in domestic cricket went on a six-hitting spree this year
go and excel from ball one. When you have that kind of belief, it gives you that boost that you can take on every delivery,\" Mumbai's title-winning skipper Shreyas Iyer told IE.
More than 15% of super-rich in India are under 30: Report
DRIVEN BY STARTUP UNICORNS AND IPOs
Jaipur crash triggers blast
AT 5:45 AM—15 MINUTES after he dropped his nephew Harlal and another relative, Raju, at the Jaipur-Ajmer highway to board a truck to take them back home—Mohanlal (47) got a distressing call: there had been an explosion and that Harlal was nowhere to be found.
Bhagwat: Ram temple is a matter of faith
UNDERLINING THAT RAM temple in Ayodhya was a \"matter of faith\" for Hindus, RSS chief Mohan Bhagwat has said that it is \"unacceptable\" to rake up \"such new issues on a daily basis\" simply because of \"extreme hatred, malice, enmity and suspicion\".
ED books KTR in Formula-E case
THE ENFORCEMENT DIRECTORATE on Friday filed a money laundering case against BRS leader K T Rama Rao and some others in a case linked to alleged payment irregularities during the Formula-E race held in Hyderabad in February 2023, official sources said.
Chaotic winter session ends amid brawls and protests
ONE NATION, ONE POLL AND AMBEDKAR ISSUES CREATED RUCKUS
A City sensation, but can it Amaze your Dzire for a car?
New Amaze is as luxurious as old City, but lacks features like USB-C socket, 360-degree camera, auto-dimming cabin mirror, and sunroof
Five-time Haryana CM Chautala dies at 89
INDIAN NATIONAL LOK Dal (INLD) supremo and five-time Haryana chief minister Om Prakash Chautala, patriarch of one of the most influential political families of the state, died of cardiac arrest at his Gurugram residence on Friday. He was 89.
