From boom to bust
Financial Express Mumbai|December 28, 2024
BYJU RAVEENDRAN, CO-FOUNDER & CEO, BYJU'S
RISHI RAJ
From boom to bust

Raveendran, co-founder and CEO of Byju's, once the country's most valued edtech firm, may have started a few years ago, but 2024 saw the curtains finally coming down on the meteoric rise of the former math teacher.

Though Raveendran surfaced several times during the year and claimed to his employees that he's going to bounce back, such hopes seem more like a mirage. Even if Byju's is able to get out of the insolvency proceedings, which it is fighting hard, it's certain that the good old times will not return.

Raveendran's meteoric rise from a village in Kerala, to the helm of Byju's – the world's most valuable ed-tech startup – embodied the spirit of innovation and ambition.

However, his journey also illustrates the pitfalls of rapid expansion and flawed governance, culminating in a precipitous fall this year.

Founded in 2011, Byju's leveraged a growing appetite for digital education solutions, particularly among the country's burgeoning middle class. Raveendran's charismatic leadership and sharp marketing strategies propelled the startup to global prominence.

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