HERO MOTOCORP HAS suspended bookings of Harley-Davidson X440 after claiming to have received over 25,000 bookings for the premium motorcycle.
However, the move is not triggered by any supply chain or production issue that has frequently plagued the auto industry. It is rather a part of a calculated strategy of keeping the launch exclusive with a limited reach.
Hero MotoCorp's newly-appointed CEO Niranjan Gupta said, "Stopping the booking is part of the plan considering the marketing and sales strategy we have. It is going to be pull-based rather than a push-based model." This is the first time that an automotive company has purposely restricted sales volumes of a new model without facing any production-related problems to create scarcity of the product.
Bu hikaye Financial Express Mumbai dergisinin August 22, 2023 sayısından alınmıştır.
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Bu hikaye Financial Express Mumbai dergisinin August 22, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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