THE COUNTRY'S LARGEST movie exhibitor PVR INOX had a windfall last weekend. In the three days of August 11-13, its theatres welcomed around 3.3 million guests and earned gross box office revenue of ₹100 crore-plus. The chain logged its highest ever-1.2 million-admissions in a single day on August 13, earning gross box office revenue of around ₹40 crore.
That's great news when ticket prices are 15% higher than preCovid levels and retail inflation is at a 15-month high of 7.44% (July). "The recent successes show that audiences were ready to go back to the cinemas, they just needed an excuse and good content to do that," says Gautam Dutta, co-CEO, PVR INOX.
"Cinema/multiplex occupancy moved up sharply towards 55%60% that weekend against average weekend occupancy of 35%-40% in the post-Covid era," says Karan Taurani, senior vice-president & research analyst (media, consumer discretionary & internet), Elara Securities.
Bu hikaye Financial Express Mumbai dergisinin August 18, 2023 sayısından alınmıştır.
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Bu hikaye Financial Express Mumbai dergisinin August 18, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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