DENNIS LINGO (DL) and Pebble, both owned by e-commerce brand aggregator Mensa Brands, have grown multifold since acquisition, CEO and founder Ananth Narayanan told FE.
Since then, DL, a men's casual clothing company, has seen its annual recu revenue (ARR) climb to around ₹200 crore, from ₹30 crore, Narayanan said.
While Pebble, the manufacturer of a smart wearable, saw its ARR jump to around ₹220 crore, from under ₹100 crore pre-acquisition. The company did not immediately shed light on the growth trajectory of the other brands it has acquired so far.
An expanding customer base, a digital-first approach and aggressive positioning on Amazon, Flipkart and a host of other e-commerce sites, where brands didn't list before, have all together helped the companies grow.
That was especially helpful in case of Pebble, which was largely an offline brand before being bought out by Mensa Brands.
Bu hikaye Financial Express Mumbai dergisinin March 09, 2023 sayısından alınmıştır.
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Bu hikaye Financial Express Mumbai dergisinin March 09, 2023 sayısından alınmıştır.
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