M&M tractors target US, Europe
Financial Express Mumbai|August 16, 2023
MAHINDRA &  (M&M) is preparing for wider inroads into the US and readying an entry into western Europe with a new light weight tractor. This will be part of four new platforms under the Oja brand that it unveiled on Tuesday.
SWARAJ BAGGONKAR
M&M tractors target US, Europe

Built at a cost of almost ₹1,200 crore, the new tractor platforms-sub-compact, compact, small utility and large utility - are a first by the Mumbai-based conglomerate in five years.

Using these four platforms, total of 40 tractors can be developed, the first of which will be delivered to customers in India in October followed by launches in 2024 in the overseas markets.

THESE TRACTORS, WEIGHING between 700 kg to 2050 kg, can deliver power in 20 different categories ranging between 20hp and 70hp. There will be four new engines and transmissions with these new platforms.

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