Take the example of a couple from Gujarat who recently tied the knot at minus 25 degrees C amid snowfall in Himachal Pradesh's Spiti Valley in the name of novelty, with the video going viral.
"In recent years, there has been a noticeable surge in unconventional wedding trends driven by social media Couples seeking unique are exposure increasingly experiences to differentiate their weddings, often inspired by viral sensations and internet trends, earmarking significant sums for Instagram-worthy experiences and novel acts that can make their weddings go viral," said Devanshi Patel, founder of Shreem Events, who planned the wedding of cricketer Hardik Pandya and Natasa Stankovic.
Patel goes on to add that such acts "are no longer just for entertainment" but "are integral to crafting a unique and special experience for the wedding".
And that experience comes at a price, which the couples are willing to pay.
Bu hikaye Financial Express Mumbai dergisinin March 03, 2024 sayısından alınmıştır.
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Bu hikaye Financial Express Mumbai dergisinin March 03, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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