SELLING THE RURAL dream
Financial Express Mumbai|December 10, 2023
Meet entrepreneurs who offer lassi and charpoy as a welcome to vacationers as agritourism takes off
SHUBHANGI SHAH
SELLING THE RURAL dream

ROLLING OPEN SPACES, blue skies, clean air, organic food, a slow and simple life, but without Wi-Fi or the complexities of an urban jungle-is that your idea of an idyllic escape from the hustle and bustle of city life? Then farm stays could be the right mode of vacation for you. A concept that became significantly popular during the Covid-19 pandemic, farm stays are much in demand now, as they not only help you to relax and rejuvenate but also to reconnect with rural heritage and the origin of your food supply."There has been a surge of customer interest in farm stays as a unique holiday experience," says Daniel D'Souza, president and country head-holidays, SOTC Travel."In fact, we are witnessing an approximately 20% rise in demand versus last year across our customer segments, especially multigenerational families," he adds.

Not only farm stays in particular, but the agricultural tourism or agritourism is concept of s"gaining significant popularity", and will gain gain traction in the future too."The AGR from 2023 market is e arket Galda is expected to grow at a 19.9% CAGR from to 2028," says Rikant Pittie, co-founder of EaseMyTrip reasons behind are Among the prominent reasons behind the traction are a fast-paced urban life and pollution that are pushing city dwellers to escape their mundane routine a dane routine and undertake farmercation What the cand farm vacations. What they get include organic produce, clean air, scenic beauty, serenity and recreational activities like village tours, harvest festivals, a day in the fields, des shopping for local produce and handicrafts and experiencing authentic rural life closely, but at economical rates, which are major attractions for travellers to plan farm vacations, as per Pittie. There is much on offer here, spanning ning from stud and dairy farms to bees and large-scale agricultural farms. The most popular destinations for such a stay are Kerala, Punjab, Nagaland and Maharashtra.

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