RECENTLY, VENTURE CAPITAL-SUPPORTED TECH startups have set their sight on an enormous untapped retail market in the country that has been disorganised for a long time.
While most B2B startups, such as Price Company, DealShare, Jumbotail, ShopKirana, and others, are focused on becoming alternative suppliers or POS software providers to kiranas and small mom-and-pop stores, Sorted, a B2B supply startup based in Gurugam, is opting for the kirana franchising route to shake up the market.
This market, which is worth $600 billion and is dominated by approximately 15-20 million kirana and small mom-and-pop stores, accounts for more than 80% of the entire retail industry, according to a BofA Securities brokerage report on the B2B retail market published last year.
These figures suggest that there is a significant distribution opportunity for B2B retail startups, and numerous models have emerged in India over the past few years, aiming to disrupt the supply chain to kiranas and small shops.
Bu hikaye Financial Express Mumbai dergisinin April 20, 2023 sayısından alınmıştır.
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Bu hikaye Financial Express Mumbai dergisinin April 20, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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