Taking a cue from mobile playbook
Financial Express Mumbai|March 11, 2024
Wearable firms focus on scaling up local production
SANDEEP BUDKI
Taking a cue from mobile playbook

IN RECENT YEARS, the technology landscape in India has witnessed a significant shift, with homegrown device makers turning their attention to manufacturing wearables locally. This strategic pivot comes in the wake of favourable government initiatives promoting the domestic manufacturing of mobiles, prompting companies to seize the burgeoning opportunities presented by the wearable device market.

A quick snapshot of the action on the ground: Noise has partnered with IlJin Electronics, an arm of Amber Enterprises India, to enhance the production of smart wearables in India. In fact, close to 95% of Noise's products are manufactured in Noida. Boult Audio achieved a milestone in 2023 by transitioning to full domestic production at its Wazirpur facility in Delhi. On the other hand, boAt has a joint venture with Dixon Technologies, creating Califonix Tech, which has increased its domestic manufacturing capacity to 70% at the Noida facility.

The homegrown device makers are also harnessing India's rich pool of talent in software development to develop software ecosystems for wearable devices.

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