Welcome to the world of perfume dupes, or inspired versions of luxury perfumes, that are gaining popularity worldwide, including in India.
"In India, this segment holds the potential to disrupt the market dynamics due to its lower price point, catering to the price sensitivity prevalent in the market," said Sandeep Ranade, head of quantitative research at global market research agency Hansa Research.
A key driving force behind the proliferation of these imitations or dupes is the evolving landscape of consumer preferences. "Social media and the increasing trend of full ingredient disclosure are playing pivotal roles in raising consumer awareness about these products, providing them with opportunities to explore options beyond established premium brands," added Ranade.
Just to give you an idea, a Bleu de Chanel eau de parfum (EDP) may cost around ₹18,000 for a 100 ml bottle. However, an inspired version of the popular perfume can be had for just ₹999. Unless you are an expert, you won't be able to make out the differences between the two.
Bu hikaye Financial Express Mumbai dergisinin November 26, 2023 sayısından alınmıştır.
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Bu hikaye Financial Express Mumbai dergisinin November 26, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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