When founders turned content creators

WHAT DO ZERODHA cofounder Nikhil Kamath, Cred founder Kunal Shah and Zomato founder Deepinder Goyal have in common? All entrepreneurs, they are part of a growing tribe of founders turned-content creators, carving a slice from the densely-populated influencer pie.

- SHUBHANGI SHAH

"Nikhil Kamath is clearly the frontrunner here," said Viraj Sheth, co-founder and CEO of Monk Entertainment, a talent management and influencer marketing company.

The Zerodha, and Gruhas True Beacon, co-founder started his 'WTF Is' podcast in March last year, where he invites friends and domain experts to discuss topics ranging from social media, technology, and gaming to environment and fitness. The guests featured include brother and co-founder Nithin Kamath, Biocon founder Kiran Mazumdar Shaw, Cult.fit CEO Mukesh Bansal, actors Tara Sutaria and Bhumi Pednekar, and YouTuber Tanmay Bhatt, among others.

"I often host get-togethers and try to bring people from diverse backgrounds together. The quality of conversation is such that we felt it needed to be shared with a wider audience," Kamath told FE on why he started the WTF Is podcast."The podcast is the same setup I have every weekend with friends, the only difference is that there is a camera in the room," he said.

"THE PODCAST IS, by itself a mini MBA programme, and each episode leaves me with a bird's eye view of the industry," the entrepreneur added.

Speaking on the topics he chooses, Kamath said, "We pick what interests me, the sectors I am looking to invest in, and the ones I feel hold potential for future entrepreneurs of the country. We only shoot once a month and focus on providing quality content that ensures access to knowledge and actionable insights."

In his latest episode on climate change, a WTF Fund to Combat Climate Change was announced. "We are focusing on initiatives that will have a long-term impact in three cities-Bengaluru, Mumbai and Delhi," he commented.