Will Threads leave Twitter in knots?
Financial Express Mumbai|July 10, 2023
BATTLE FOR THE SOCIAL NETWORK | This new app from Meta integrates seamlessly with Instagram
MEHAB QURESHI
Will Threads leave Twitter in knots?

Meta's text-based social networking app, Threads, has made its debut. Available on iOS and Android in 100 countries (excluding the EU), it allows users to post short updates with up to 500 characters, links,photos, and 5-minute videos. So will it spell trouble for Twitter?

Threads's biggest advantage is its seamless integration with Instagram, enabling users to effortlessly authenticate with their existing credentials while also allowing them to customise their Threads profiles dependently.

Founder and managing director at OMTV, a spiritual OTT platform, Nitin Jai Shukla, explains,"When you log into your Threads account, you automatically start following people who are your friends on these platforms, eliminating the need to individually check profiles." In an era where microblogging sites' credibility is diminishing due to impulsive decisions and questionable moves, Threads emerges as a viable solution, he asserts.

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