Almost every big chess player today is backed by corporates. Gukesh is sponsored by WACA (Westbridge Anand Chess Academy); grandmaster Praggnanandhaa is backed by Adani and IOCL; Vidit Gujrathi is backed by Ambit, Persistent and ONGC, while Aravindh Chithambaram and Nihal Sarin are supported by the Murugappa Group and Akshayakalpa respectively.
Yet mainstream endorsement deals have remained elusive. "Apart from Vishy (the first grandmaster from India, Viswanathan Anand, who was the face of NIIT for decades) nobody in chess has come close to getting brand endorsements," rues Ajimon Francis, managing director, Brand Finance India. Praggnanandhaa has been invited to "appear" in a few events but there is no word on whether they were paid appearances.
Bu hikaye Financial Express Pune dergisinin December 14, 2024 sayısından alınmıştır.
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Bu hikaye Financial Express Pune dergisinin December 14, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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