As the year wraps up, it is time to take stock of the broad trends that marked the media and entertainment (M&E) industry in 2024 and what to expect in the future. The mega merger of The Walt Disney Co.'s India operations with Reliance Industries' media assets, now called JioStar, was the biggest event in the sector which created an entertainment behemoth commanding 40% viewership share in the Hindi speaking and regional markets (except Tamil Nadu at 26%) and 34% share in digital streaming under Disney+Hotstar and JioCinema. The synergies between TV and digital platforms under the merged entity can create seamless cross-platform experiences for advertisers and audiences alike, said Lalatendu Das, CEO, Publicis Media, South Asia, last week.
LV Krishnan, CEO of TAM Media Research expects further consolidation or possible collaborations among companies in the M&E sector as the unprecedented proliferation of content, platforms and devices has made it tough for a single organization to manage and monetize all the screens. When broadcast TV was the only source of video, it was easy to reach audiences. "As the number of platforms and screens multiply, finding an audience that meets your content, budget and revenue needs gets hard," Krishnan said. A complex media landscape may encourage collaborations, he added.
Bu hikaye Hindustan Times Mumbai dergisinin December 27, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Hindustan Times Mumbai dergisinin December 27, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
International Acts Have Set High Standards
Singer Sunidhi Chauhan says that with more international concerts happening in India, it has become a challenge for Indian acts to be at par with them
Hania Aamir alleges assault by event organisers in the US
Pakistani actor Hania Aamir has accused the organisers of a meet-and-greet event in Dallas (US) of verbal assault.
Making good films, not sequels, is more important: Imtiaz
This year, franchise films like Stree 2, Bhool Bhulaiyaa 3 and Pushpa 2: The Rule emerged as some of the biggest box-office successes.
Tough Beginning for World No. 1 Carlsen; Raunak Stuns Firouzja
World No. 1 Magnus Carlsen had a torrid start to the World Rapid and Blitz Championship, losing in one round and escaping with draws in two others to end Day 1 of the rapid event at 2.5/5 in New York.
Nagal Continues To Stay Away From Davis Cup
India's singles No. 1 Sumit Nagal continues to remain absent from national duty as his name was missing from the team's upcoming Davis Cup World Group I play-off tie against Togo, to be held in New Delhi in February.
Jayasuriya aims to make SL cricket find an upswing
It's been only two months since Sanath Jayasuriya took over as full-time head coach of Sri Lanka's men's cricket team.
Back in hockey, Ward hopes to shine in HIL
Sam Ward can easily be spotted on a hockey turf, wading past defenders as a skater would glide on ice, but what really sets the 33-year-old apart is his mask.
You need a lot of luck on these wickets to get big runs, the ones we're playing at the moment. And last week I had my share
You are one of the best batters on the planet and then, the centuries dry up. That's how fickle form can sometimes be.
Rohit's Insipid Captaincy Lets Australia Take Control
It was a slow trudge out, with head bowed, for India's captain Rohit Sharma.
Renuka and Deepti star as India women sweep ODI series vs WI
Renuka Thakur and Deepti Sharma delivered a bowling masterclass to trounce West Indies by five wickets and seal a dominant victory in the third and final ODI of the series at the Kotambi Stadium, Vadodara on Friday.
