'I quit my job in Iceland...now Real Madrid footballers are buying my label'
MEN on Sunday|January 14, 2024
Fashion designer James Moore has seen RMDY, the clothing line he started as a teenager, go global
PAIGE OLDFIELD
'I quit my job in Iceland...now Real Madrid footballers are buying my label'

LAUNCHING a successful business, travelling the globe and purchasing a home all before the age of 20 sounds like a distant fantasy for most.

But James Moore turned that dream into a reality – seeing a clothing line he created as a child now worth millions and worn by celebrities around the world.

The 24-year-old, who founded clothing company RMDY, started making clothes when he was just 14 after becoming inspired by other fashion online.

James would spend his weekends getting messy creating tie-dye T-shirts to sell to his friends at school for £12.50 each.

His first collection – consisting of a humble 11 T-shirts and two hats – sold out in just one week, encouraging the young entrepreneur to continue building his brand.

While juggling mounting orders, a job at Iceland and his sixth-form studies, James decided to quit education and his supermarket role at the age of 17 to focus on RMDY.

To get his brand noticed, he reached out to Geordie Shore cast members to get his clothes featured on the show.

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