ROLLING up to their new shop on New Cathedral Street in a brand new Rolls Royce Spectre, the brothers had a 'pinch me' moment.
George and Michael Heaton, from Horwich, Bolton, had set up their business 13 years ago, printing T-shirts from their dad's shed.
They initially invested £150 each of their own cash into the luxury streetwear brand.
Today, their company Represent is on track for a record £100m turnover by the end of the year, with a £250m turnover expected by 2028. And their own brick-and-mortar store in their home city is set to only further help them reach that goal.
"It definitely marks an important and iconic milestone for us as a brand," George, 27, told the M.E.N. "It used to be a Burberry store, so to take on the location of such a historic, heritage British brand is a big moment for us." Starting out online, Represent rose to prominence when it started appearing in shops like Selfridges, END, and Harvey Nichols. Its handcrafted garments, spanning T-shirts, hoodies, shorts, jackets, shoes and even perfume, embody the spirit of Manchester's streetwear scene in simple yet luxury designs.
"Growing up, we were always huge fans of the likes of Oasis and bands who were putting Manchester on a global platform," George said. "So to now be able to represent our hometown around the world is massive for us."
In fact, earlier this year, Represent opened a bespoke boutique store in Los Angeles. Another store set for London's Soho will open next year with a new tailored concept. Another recent expansion for the brand is the launch of their performance wear division 247 by Represent.
Bu hikaye Manchester Evening News dergisinin November 07, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Manchester Evening News dergisinin November 07, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
HAVE FAITH! Ruud calls on Ras!! to have more belief in front of goal
RUUD van Nistelrooy has told Rasmus Hojlund to have more faith in his own abilities as he prepares to try and form a crucial part of Ruben Amorim’s United side.
CHILD'S PLAY THE ANSWER AS PEP AIMS TO WAKE CITY UP
PEP Guardiola has a lot of trust in his most experienced City stars – as you would given they have won six Premier League titles in seven years
Feyi-Waboso is backed for Lions
JASON Robinson is backing Immanuel Feyi-Waboso to defy his inexperience and take the 2025 British and Irish Lions tour by storm.
They've come a long way from their dad's shed
REMARKABLE RISE OF BROTHERS BEHIND £100M LUXURY STREETWEAR BRAND
Starmer seeking 'special relationship' with Trump
UK TO WORK WITH US ON ECONOMY AND SECURITY
Badenoch slams 'cruel' farms tax
KEMI Badenoch has attacked the Government’s “cruel family farms tax” as she hit out at the inheritance tax Budget measures in her first Prime Minister’s Questions as Conservative leader.
Town hall to review murder of Caroline
COUNCIL VOWS TO 'LEARN LESSONS' FROM TRAGEDY
Teen shooting was act of revenge after killing'
A TEENAGER was shot in the street in a 'revenge' attack 18 months after the murder of boy, a jury has been told.
FIREBERKS
YOBS USE FIREWORKS AS MISSILES AND SET BLAZES ON 'WARZONE' NIGHT
How extra on your dinner bill can help homeless
IN THE lead-up to Christmas, diners across Greater Manchester are being invited to add £1 onto the food bills to help raise money for an important cause.