A light breeze drifted through a small creative agency in Mumbai's Dadar district one summer morning. The design team, huddled around their laptops, felt the pressure mounting: a major client had just announced a nationwide campaign rollout, with deadlines looming. Miles away in a Delhi high-rise, a senior brand manager scrolled through social media feedback, worried their latest ad push wasn't connecting outside metro cities. Meanwhile, in Bengaluru, an e-commerce startup was about to launch a new fashion line but struggled to craft messaging that appealed both to cosmopolitan millennials and more conservative families.
Three different corners of India, three distinct advertising challenges, yet one transformative solution—artificial intelligence (AI)-driven storytelling. Once considered futuristic, AI is now rapidly reshaping the nation's advertising landscape.
From bridging linguistic divides to crafting laser-focused personalization, AI has evolved from buzzword to essential creative partner.
The human touch—amplified Unlike traditional automation tools, generative AI models like ChatGPT do more than just speed up repetitive tasks. They tap into vast datasets—ranging from pop culture references to local dialects—and produce creative outputs. When a Bengaluru-based fashion retailer tested AI-generated ad copy, the variety of taglines in English, Kannada and colloquial Hinglish was impressive. After feeding the AI a few prompts about the brand's vibrant identity, the marketing team was flooded with punchy lines that mixed local phrases with pop culture references.
Bu hikaye Mint Ahmedabad dergisinin December 30, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Mint Ahmedabad dergisinin December 30, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
5 Contemporary Artists on the Books That Inspire Them
Leading Indian artists such as Shilpa Gupta, Anju Dodiya and Thukral & Tagra share their favourite recent reads
Smart gnomes, evil penguins and stop-motion
Wallace & Gromit are back for a full-length adventure with a familiar foe
Indian Art May Be Poised for a Global Breakthrough
After a strong 2024, with major works, discoveries and acquisitions on the international stage, the future looks bright for Indian art
Let's act now to create a resilient, adaptable and skilled workforce
Our demographic dividend, coupled with skills adapted for new opportunities, can give us a competitive advantage globally
Abandon myopic policies for the common global good
Policies of the US, China and India should prioritize long-term gains and their people
Our Consumption Study Doesn't Feed Policy Well
India's latest survey of household spending on consumption picks up significant trends but offers an unclear snapshot of upper-end expenses. Policy cues should be taken selectively
The Union Budget Should Focus on Lifting Consumption Growth
That is key, since investments haven't picked up, but there may be little fiscal space for big tax cuts
Manmohan's understated leadership set a fine example
His self-assured openness to all views was an inspiration for decision makers keen to resist groupthink
The Bull Whose Climax Is Worth ₹50,000
A research institute in Hisar is cloning the best available bulls on its farm—cloning guarantees a constant supply of semen long after the bulls die
Are diamonds forever? Insights from 22 years of zero-return saga
Diamonds, synonymous with luxury, captivate investors, but their investment potential tells a different story
