While direct-to-consumer (D2C) brands lucked out when quick commerce became a lucrative sales channel in 2024, industry executives say they may reduce their dependence on instant delivery platforms in 2025.
Brands such as Wellbeing Nutrition and Arata are looking to diversify their distribution channels through their own websites and offline stores to shield themselves from overexposure to quick commerce.
"The question is not whether the quick commerce sheen will fade. It most certainly will not. But brands cannot cling on to these platforms because it is ultimately just another marketplace, which means high commission rates and lots of competition," an early-stage consumer sector-focused venture capital investor told Mint, on the condition of anonymity.
Bu hikaye Mint Hyderabad dergisinin December 28, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Mint Hyderabad dergisinin December 28, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Bringing Past to the Present
A Mint guide to what's happening in and around your city
A Luxury Seven-seater Gets a Stylish Makeover
New tech features and exterior refinements enhance comfort in the Audi Q7 but some much-needed updates are missing
Three workplace trends have seen hype overtake the reality
Return-to-office, AI adoption and DEI dumping are all overhyped
In 2025, India must play the role of peacemaker
The New Year has brought a grim reminder of terror as a threat even as war rages in West Asia, Europe and elsewhere. India must push for UN reforms, global principles and peace
Predictions for 2025: It's best to take them with a bucket of salt
It's super easy to make forecasts but the truth is that nobody really knows how things will turn out
India Versus Global: A Balanced Approach for NRI Investors
NRIs should classify their goals into three categories: safety, stability and aspirations
A 32-Year-Old's Journey From Modest to 10x SIP Investment
Jadhav invested in a combination of MFs, diversifying her investments in large-cap, hybrid, flexi, and liquid funds
Should a CA Buy Professional Indemnity Insurance?
I am a newly qualified chartered accountant. I would like to start my own practice, which would focus on audit and advisory services. Would it make sense for me to buy professional indemnity insurance? How would it help?
Morgan Stanley quits climate group
Morgan Stanley said it has quit a global climate-banking group, joining other Wall Street firms to have left an alliance designed to support the reduction of greenhouse-gas emissions.
Manu Bhaker, Gukesh among 4 athletes to receive Khel Ratna
Double Olympic-medallist Manu Bhaker and chess world champion D Gukesh were among four winners of the Major Dhyan Chand Khel Ratna award announced by the sports ministry, which also named an unprecedented 17 para-athletes in the list of 32 Arjuna awardees to honour their resounding success at the Paris Paralympics.
