The advertising industry navigated a turbulent 2024, grappling with economic challenges that impacted consumer spending and marketing budgets. Navin Khemka, chief executive, South Asia at EssenceMediacom, described the year as "extremely tough", attributing the slowdown to high food inflation, subdued rural demand, and cautious startup spending.
"We began 2024 with ambitious targets, but macroeconomic factors like reduced disposable incomes forced us to revise our outlook," said Khemka. The rural market, a traditional growth engine, experienced a downturn for most of the year. "Demand picked up slightly in the last quarter, but it wasn't enough to offset earlier sluggishness. Inflation and uneven monsoon rains worsened the situation," he added.
Bu hikaye Mint Kolkata dergisinin January 01, 2025 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Mint Kolkata dergisinin January 01, 2025 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Insights on When to Step Back From the Stock Market
The stock surge since 2020 has made it harder to convince investors to step back if needed
What Course Will C.S. Setty Plot For SBI?
The new chairman's biggest challenge is to figure out where to steer a bank that is already humongous in size
How this veteran fund manager is adapting to new market realities
After three decades of beating the indices, Prashant Jain shifts his strategy to brace for more tempered returns
Kalyan Jewellers' Q3 sales jump 39%
Kalyan Jewellers on Tuesday said its consolidated revenue increased 39% year-on-year during the third quarter of the current fiscal, driven by strong festive and wedding demand.
Indian Infants Grew Cotton for Brands
Investigation into cotton farms in Madhya Pradesh reveals use of child labour.
Belson Coutinho is Akasa's new COO
Domestic carrier Akasa Air on Tuesday announced the appointment of its co-founder and marketing veteran Belson Coutinho as the company's chief operating officer (COO) from January.
Strong earthquake in Tibet kills more than 120, flattens houses
A strong earthquake struck the foothills of the Himalayas near one of Tibet's holiest cities on Tuesday, killing at least 126 people and flattening hundreds of houses, Chinese authorities said.
Indian Tech Story Is Fascinating
The Indian technology story is \"fascinating\", and we hope it continues to grow at consumer electronics show (CES) where numerous startups and entrepreneurs from India are showcasing their innovations, a top executive at the world's largest tech event said.
Oyo Hotels revenue declines 15% in FY24
Oyo Hotels and Homes Pvt. Ltd reported a sharp decline in revenue in FY24, which fell 15% to ₹1,113 crore for the fiscal year.
Duty cut on phone parts to hit jobs
Any reduction in the customs duty on smartphone parts in the forthcoming budget will harm India's developing component ecosystem, discourage investment, increase imports and make local firms uncompetitive, potentially resulting in job losses, think tank GTRI said on Tuesday.
