Kia India, known for its sharp focus on sport utility vehicles (SUVs), is treading with flexibility in the dynamic Indian passenger vehicle market, where regulatory uncertainty and shifting consumer trends leave automakers scrambling for direction. Gwanggu Lee, managing director and CEO of Kia India, emphasized the importance of agility over rigid strategies, pointing out that committing to a single course could be perilous. "In India, it's very dangerous if we just stick to one direction because it's such a dynamic country," said Lee in an interview. "The policy environment here is constantly changing, and OEMs need to adapt swiftly to new developments."
Bu hikaye Mint Kolkata dergisinin December 20, 2024 sayısından alınmıştır.
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Bu hikaye Mint Kolkata dergisinin December 20, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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