For whisky enthusiasts, the year ahead holds promise with limited edition launches, rise of made-in-India single malts and cocktails imbued with the amber liquid.
"From a consumer standpoint, I see happy times for availability of whiskies in India, at least in select markets," says Hemanth Rao, co-founder of the whisky appreciation community, Single Malt Amateur Club (SMAC). His observation can be traced to a significant transformation in consumer preference during the pandemic.
The premium segment of this spirit got a boost in the pandemic as whisky drinkers veered towards nuanced flavours and sought better quality. When the lockdown closed borders about four years ago, Indian manufacturers-who clocked in significant export revenue pre-covid had to shift their focus to rising domestic demand. Goa's John Distilleries, for instance, unveiled the single malt Mithuna (translates to Gemini) from its Zodiac series in 2020. The following year, Piccadilly Distilleries, headquartered in Gurugram, introduced the award-winning triple distilled single malt Indri Trini.
Global alcohol makers were not far behind. Diageo launched the small batch artisanal whisky Godawan from its distillery in Rajasthan in 2022. This trend of Indian distilleries and global behemoths creating exclusive bottles for India will continue and get bigger, predicts Rao.
From terroir-driven imprints to the growing popularity of Japanese drams, here are some trends that will define 2024.
TERROIR AND CRAFT
Bu hikaye Mint Mumbai dergisinin January 05, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Mint Mumbai dergisinin January 05, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
India in economic sweet spot, inflation to moderate: Moody's
India's economy is in a sweet spot and its inflation is expected to moderate despite a temporary spurt, Moody's said, projecting optimism about the country's growth prospects despite recent underwhelming data.
Incentive engine to drive modern ships
Subsidies for green, high-tech ships under ₹18,000 cr policy
Cement firms wage war on costs as competition soars
India's cement makers who once flexed their pricing muscles are caught in a bruising price war, eroding margins at a time of rising demand.
Saudi Arabia doesn’t have enough money for its futuristic city
The giant futuristic planned city of Neom is proving a headache for Saudi Arabia. Costs are up, schedules are delayed, and in recent days the world’s largest construction project replaced its chief executive of six years.
EV adoption is a marathon, not a sprint: Audi India
The slowdown in electric vehicle (EV) sales is temporary, and the industry will grow over time, Audi India head Balbir Singh Dhillon said, pointing to the need for extensive charging networks and supportive government policies.
India's trade gap with China soars in Apr-Oct
The country's green transition increases reliance on Chinese imports
14 nations eye India's generic drug model
Countries will specify their requirements, with HLL and MEA coordinating with them for the pharma exports
India urges $1.3 tn annual climate grant
Intervening on behalf of like-minded developing countries (LMDCs), India said that developed countries need to commit to provide and mobilise at least $1.3 trillion every year in the New Collective Quantified Goal (NCQG) till 2030.
Over 600 mn cyberattacks daily, AI can secure devices
Microsoft is developing a password-free authentication process to eliminate the risk of breaches
Small businesses ramping up cybersecurity, thanks to AI
Rising AI adoption is helping cybersecurity providers hike their marketable base in India
