Other than Yash Raj Films' War 2, the Hindi film industry has seen no big movie announcements in the past few months. Top actors like Aamir Khan and Ranveer Singh are yet to greenlight new projects after their recent productions kissed the dust.
"Theatrical numbers are down drastically, and people are reluctant to commit to new projects. Everyone has taken a step back from announcing anything new and is being extremely careful about what to greenlight. It's a case of extreme self-doubt," said Yusuf Shaikh, business head of feature films at production and distribution company Percept Pictures.
In a recent interview, Akshaye Widhani, chief executive of Yash Raj Films (YRF), admitted the company suffered last year since many films were designed for the pre-pandemic period when audience tastes were different. However, YRF is pushing ahead with its so-called Spy Universe, a series of interconnected films such as Pathaan, Tiger and War, which it calls a big focus area.
Bu hikaye Mint Mumbai dergisinin April 15, 2023 sayısından alınmıştır.
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Bu hikaye Mint Mumbai dergisinin April 15, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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