Beverly D'souza isn't a die-hard Coldplay fan. A freelance social media marketer based in Mumbai, she listens to their music occasionally but doesn't particularly seek it out. Yet, when Coldplay announced their upcoming concerts in India, D'souza's interest spiked, not because of a lifelong dream to see the band live, but because of what she calls "the experience." After days of trying to snag a ticket, she came up empty-handed. "It's about being there when everyone else is. It's not about the music, but about being part of that collective memory," she admits.
D'souza's experience captures a modern phenomenon: Fear of Missing Out, or FOMO. In the digital world, FOMO has evolved into a pervasive social experience. Events like the Diljit Dosanjh or Coldplay concerts reveal how it shapes consumer behavior and impacts mental health and social dynamics.
A MATTER OF SOCIAL STANDING
For many, attending an exclusive concert offers more than the thrill of live music; it creates a sense of elevated social standing. Sairaj Patki, a psychologist at FLAME University, Pune, explains that exclusive events foster a feeling of being "in the know," especially when validated through social media. "Social media facilitates boasting about such experiences among our network, where the likes and comments act as instant validation," Patki says, explaining how social media reinforces the need to share such moments.
Bu hikaye Mint Mumbai dergisinin November 26, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Mint Mumbai dergisinin November 26, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Unregulated and volatile: Is crypto worth the gamble?
India’s crypto landscape is a complex mix of volatility, cybersecurity risks and regulatory gaps
A 'dark' tour of Ukraine's war-ravaged cities
Tour companies are offering thrill-seeking tourists packages to visit sights of tragic events, hoping to make money and raise awareness
Shades of art and coffee
A Mint guide to what's happening in and around your city
AI effect: Business efficiency but puffed-out workers?
Upskill. Upgrade. Retrain. Reskill. Words that are sprinkled liberally in the business updates of many listed firms of India Inc. While companies have begun to boast of their fast-increasing count of workers skilled in the use of artificial intelligence (AI) tools, for us employees, the quickened pace of upskilling seems to be a race. A race that many did not volunteer to participate in, but cannot afford to watch from the sidelines. It is ironical that AI, which is expected to ease business complexities, may end up exhausting employees being pushed to Upskill, Upgrade and Retrain.
Here's how India can address the emerging scarcity of fresh water
It's time for the country to invest in future supplies through desalination plants that could be set up along our vast coastline
It won't be easy for Bessent to fix US finances but he should
Trump's chosen Treasury secretary will face a daunting challenge
India should consider a jobs-linked incentive scheme
Employees Provident Fund Organisation (EPFO) data shows that around 12-13 million formal jobs are added every year. This is good news. On the other hand, data from the Centre for Monitoring Indian Economy reveals an unemployment rate that has ranged from 7.2% to 9% this year.
Small government: Back with a bang or whimper?
Trump's push for a drastic scale-back of the American state could be a test case for others. Get it right, the economy booms. Get too radical, and big-bang reforms could backfire badly
How to keep your FIRE alive: Smart financial planning tips
Financial experts came together at the Mint Money Festival 2024 to discuss FIRE (financial independence, retire early), how to execute it, and things to look out for along the way.
Who doesn't love cash transfers but are these really the answer?
These schemes are easy to run and popular but do little to reduce the disadvantages women face