IMAX and 4DX have been trying to expand their footprint in India for a while, but there aren't enough movies to keep the screens running for even half of the year, trade experts said. Most IMAX and 4DX movies are Hollywood films which are released occasionally, and cinemas hosting these formats are forced to screen them for longer or screen even regular movies.
"India is yet to emerge as a meaningful market for large formats like IMAX. While Hollywood studios are big on converting their films into such formats, the trend is relatively new in India, and the amount of money producers can spend on VFX is significantly lower here, and nowhere close to Hollywood," said Moham Umrotkar, a media expert and former chief executive of Carnival Cinemas.
While Hindi and regional languages are beginning to shoot or convert films into such formats, they fetch only 15-20% of revenue for major multiplex chains. Often, normal 2D films, which are not made in these premium formats, are screened in these theatres to keep them going.
What helps to an extent is the steep ticket pricing in the case of tentpole movies.
Bu hikaye Mint Mumbai dergisinin April 17, 2023 sayısından alınmıştır.
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Bu hikaye Mint Mumbai dergisinin April 17, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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