Typically, hit songs could boost a film's opening box office revenue by at least 20%, serving as a vital marketing tool. However, the emergence of independent music and anoticeable decline in music marketing efforts by studios are diminishing the role of film soundtracks in creating pre-release excitement, say theatre owners.
The success of recent films such as Pathaan and Animal underscores that effective music can still be crucial to building anticipation before a movie's release.
Bu hikaye Mint Mumbai dergisinin February 14, 2024 sayısından alınmıştır.
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Bu hikaye Mint Mumbai dergisinin February 14, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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