The company offered discounts nearing 18% or ₹20,000 on the SIX+electric scooter, its cheapest offering in the market, as it moved to grab a larger share of the e-two-wheeler market ahead of a potential public listing early this year.
While there were negligible discounts on the TVS iQube and Bajaj Chetak after the festive season, Hero's Vida VI and Ather's 450 range of scooters had cash discounts of just 16,500, according to a report by Motilal Oswal. Ola was followed in the market share pecking order by TVS Motor (16.2%) and Bajaj Auto (13.7%). No other company touched double-digit market share in December.
Ola is planning to continue the discount on the SI X+ in January, a person aware of the matter said on condition of anonymity. It will also launch promotional offers each month, such as exchange bonuses, even though they may not be cash discounts.
This is the first month in nearly three years that any company has crossed 40% market share in this segment.
Bu hikaye Mint Mumbai dergisinin January 03, 2024 sayısından alınmıştır.
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Bu hikaye Mint Mumbai dergisinin January 03, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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