Pricey Apple iPhones gain marketshare in cost-conscious India
Mint Mumbai|January 07, 2023
Apple Inc. is poised to become one of India's top smartphone sellers for the first time, led by strong sales of its pricey iPhone 13 model in a declining smartphone market.
Shouvik Das
Pricey Apple iPhones gain marketshare in cost-conscious India

The model's sales accounted for 4% of all smartphones sold in October, according to data from market researcher Counterpoint Research. Launched about 15 months ago, iPhone 13 has been one of the top sellers for Apple as well as in the overall smartphone market, analysts and retailers said.

iPhone 13 was the only premium-segment smartphone to figure in the top five devices sold in October-all other smartphones were priced below ₹15,000. Premium smartphones are those that are priced above ₹30,000. The sales ranking follows iPhone 13 topping smartphone shipments in the September quarter, according to Counterpoint.

To be sure, the iPhone 13, which currently retails at ₹64,900, was available at under ₹50,000 during the 2022 festive season sales period between the last week of September and October.

Despite a decline in India's smartphone market, Apple's sales have remained robust due to strong demand for premium devices such as the iPhone. This trend indicates a K-shaped economic recovery in India, where the wealthy are faring better than the poor, suggesting that the rich have been financially unaffected by the pandemic.

In fact, iPhone 13 was also the highest-selling smartphone in the first week of festive sales on e-commerce platforms Amazon and Flipkart, as well as in offline multi-brand retailers such as Croma and Vijay Sales.

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