South, East drive FMCG sales, North hit by unseasonal rains
Mint Mumbai|June 19, 2023
South and East India led demand for fast-moving consumer goods (FMCG) in May even as unseasonal rains dampened demand for several categories in north India, showed data from retail intelligence platform Bizom, which monitors FMCG sales across urban and rural retail outlets
Suneera Tandon
South, East drive FMCG sales, North hit by unseasonal rains

NEW DELHI : Overall FMCG sales in May grew 1.4% from a year earlier, but dipped 11.2% in the North and by 6.4% in west India.

Growth was primarily led by strong demand for household goods from Kerala, Telangana and Odisha. Among the categories, beverages saw the steepest decline in this period, down 29.4% from a year earlier as intermittent rains in north India impacted demand. Branded consumer and home care products clocked the strongest growth during the month, the data showed.

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