TMRW to sign up investors ahead of IPO
Mint Mumbai|June 19, 2023
Aditya Birla Group's direct-to-customer (D2C) startup TMRW is targeting a public listing over the next few years and plans to take its digital-first brands offline in a bid to make deeper inroads into the country's vast retail market
Devina Sengupta & Suneera Tandon
TMRW to sign up investors ahead of IPO

The fashion and lifestyle platform founded by group chairman Kumar Mangalam Birla's son Aryaman Vikram Birla plans to onboard external investors as it prepares for its initial public offering (IPO), said a top executive.

"I think the way we conceptualized this venture is to essentially be backed by the Aditya Birla Group. We will look at other investors who would come in and be part of our journey as we scale this venture from the current stage to the next level, and look at it as a venture that goes all the way to IPO," Prashanth Aluru, co-founder and chief executive of TMRW said in an interview.

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