TV channel price hike likely to be implemented only by April
Mint Mumbai|January 25, 2023
As the date for the implementation of new TV A channel pricing nears, broadcasters expect a 10-15% increase in distribution revenues, with announcements of new channel bouquet and a-la-carte pricing in line with amendments to the tariff order, known as NTO3.0.
Lata Jha
TV channel price hike likely to be implemented only by April

However, distribution platform operators are yet to finalize agreements, and many in the industry say that the 1 February deadline will be missed. Industry experts said that NTO 3.0 might effectively be implemented only by April, as direct-to-home (DTH) and cable operators are hesitant to pass on the price hike to the end consumer amid churn.

Many said these rates might seem nominal to affluent, urban audiences but will pinch many consumers in small towns.

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