has increased hiring in rural areas alongside introducing smaller and more affordable packs across key consumer goods categories to drive deeper penetration in rural markets. "To support this initiative, we have increased our rural workforce, enabling us to double our outlet and village coverage," said Krishna Khatwani, head of sales (India), Godrej Consumer Products, which has warned of weaker margin and volumes for the December quarter chiefly because of higher input costs.
Delhi-based Dabur is deploying more on-ground sales force, particularly for its foods business, which the company said has "significant rural potential".
Bu hikaye Mint New Delhi dergisinin December 30, 2024 sayısından alınmıştır.
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Bu hikaye Mint New Delhi dergisinin December 30, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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