Adidas ended its yearslong partnership with Ye in late October; in light of his antisemitic remarks and other harmful behavior. In the months that followed, the fate of 1.2 billion euros ($1.3 billion) worth of unsold Yeezys remained unknown — until earlier this month, when Adidas CEO Bjørn Gulden announced the company would be selling a portion of the remaining inventory and donating some of the proceeds to social justice organizations.
The first batch of Adidas' remaining Yeezys went on sale Wednesday. At this time the sneakers appear to be available through Adidas' app “Confirmed,” according to the retailer's website. Part of the profits will be donated to organizations, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, Adidas says.
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Bu hikaye Scoop USA Newspaper dergisinin June 02, 2023 sayısından alınmıştır.
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