Birla Opus Paints ropes in Vicky Kaushal and Rashmika Mandanna for their latest campaign
The Business Guardian|October 12, 2024
After foraying into the decorative paints sector earlier in the year, Birla Opus Paints housed under Aditya Birla Group's Grasim Industries, has now launched its latest campaign - 'Naye Zamane ka Naya Paint' i.e. 'New Paint for the New era'. Conceptualized by Leo Burnett India, the film features two of India's most loved actors - Vicky Kaushal and Rashmika Mandanna, as brand ambassadors talking about its unique and distinctive features and quality, along with veteran and versatile actors like Neena Gupta and Saurabh Shukla.
Birla Opus Paints ropes in Vicky Kaushal and Rashmika Mandanna for their latest campaign

The unique idea, stellar cast and strong conceptualization is aimed towards making Birla Opus Paints as "new" and "desirable".

The campaign will be amplified in Hindi and all major regional languages and backed by a 360-degree activation across TV, Digital, OOH, Print, and Radio to drive awareness and induce trials.

Bu hikaye The Business Guardian dergisinin October 12, 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye The Business Guardian dergisinin October 12, 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

THE BUSINESS GUARDIAN DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Fitness Influencers Rohit Dalal, Akshay Dilawari Join AAP
The Business Guardian

Fitness Influencers Rohit Dalal, Akshay Dilawari Join AAP

Fitness influencers, Rohit Dalal and Akshay Dilawari, known for their work in the sports and fitness industry, joined the Aam Aadmi Party (AAP) on Thursday.

time-read
1 min  |
December 27, 2024
AAP Keeps Giving Strange Statements to Be in News: BJP
The Business Guardian

AAP Keeps Giving Strange Statements to Be in News: BJP

After the Aam Admi Party (AAP) accused Congress of \"speaking the BJP language\", Bharatiya Janata Party MP Sudhanshu Trivedi on Thursday took a dig at the AAP, saying that they make such strange statements to remain in the news, adding that their statement is an admission of their defeat in the Delhi elections.

time-read
1 min  |
December 27, 2024
Cong Accuses Kejriwal of Shifting Blame as AAP's Credibility Collapses
The Business Guardian

Cong Accuses Kejriwal of Shifting Blame as AAP's Credibility Collapses

The Delhi unit of Congress claims that the fear of losing the upcoming assembly elections is now haunting Arvind Kejriwal.

time-read
1 min  |
December 27, 2024
The Business Guardian

NDMC Passes Resolution Condemning Delhi Govt's Schemes

The New Delhi Municipal Corporation (NDMC) on Thursday passed a resolution condemning the AAP-led Delhi government's 'Mukhya Mantri Mahila Samman Yojna' and 'Sanjeevani Yojna'.

time-read
1 min  |
December 27, 2024
Sandeep Dikshit complains to LG against AAP's 'Mahila Samman' scheme
The Business Guardian

Sandeep Dikshit complains to LG against AAP's 'Mahila Samman' scheme

Congress's complaint comes a day after a couple of departments under the Delhi government clarified there is no such scheme and distanced themselves from AAP's promises.

time-read
1 min  |
December 27, 2024
CASH FOR VOTES: AAP MOVES TO ED
The Business Guardian

CASH FOR VOTES: AAP MOVES TO ED

Sanjay Singh lodged a complaint with ED against Parvesh Verma, Manjinder Singh Sirsa for allegedly distributing cash to voters.

time-read
2 dak  |
December 27, 2024
Kerala High Court: Quashing Of Serious Offence To Efface Evidence Already Recorded Cannot Be Done Even At Instance Of Survivor [POSCO Act]
The Business Guardian

Kerala High Court: Quashing Of Serious Offence To Efface Evidence Already Recorded Cannot Be Done Even At Instance Of Survivor [POSCO Act]

The Kerala High Court in the case xxx v State and Another observed and has dismissed the petition filed by a victim of POCSO offence to quash the proceedings saying that serious offences are involved and the trial had reached at the end stage.

time-read
1 min  |
December 27, 2024
Punjab And Haryana High Court: POSCO Act Being Enacted Subsequently Will Prevail Over SC/ST Act In
The Business Guardian

Punjab And Haryana High Court: POSCO Act Being Enacted Subsequently Will Prevail Over SC/ST Act In

Adding to it, the court stated that when there being a conflict between the provisions of two special enactments, it is trite that the provisions of the latter of the two enactments will prevail and since the POCSO Act is a subsequent enactment, therefore, its provisions will prevail over the SC/ST Act.

time-read
3 dak  |
December 27, 2024
Madras High Court Grants Interim Bail To Temple Activist, Asks Him To Refrain From Making Objectionable Comments Against Women
The Business Guardian

Madras High Court Grants Interim Bail To Temple Activist, Asks Him To Refrain From Making Objectionable Comments Against Women

The Madras High Court in the case Rangarajan Narasimhan v State of Tamil Nadu observed and has granted bail to temple activist Rangarajan Narasimham for allegedly making derogatory comments against a woman on social media.

time-read
1 min  |
December 27, 2024
Orissa High Court: Dispute Related To Infringement Of Copyright Is Arbitrable, Arbitrator Can Be Appointed Under Section 11 Of Arbitration Act
The Business Guardian

Orissa High Court: Dispute Related To Infringement Of Copyright Is Arbitrable, Arbitrator Can Be Appointed Under Section 11 Of Arbitration Act

The Other party opposed the application which being on the ground that the dispute as evident from the petitioner's notice seeking the appointment of an Arbitrator regards to infringement of copyright which is non-arbitrable.

time-read
1 min  |
December 27, 2024