The Burbank-based entertainment giant’s financial performance in the nation is only anticipated to get worse as subscriber exits quicken and reduce the user base by a third between October of last year and July. Disney’s struggles serve as a warning lesson for the Indian market, where consumers’ extreme cost-consciousness frequently frustrates hopes of a growing middle class.
The company acquired Indian streaming service Hotstar when it paid $71 billion for some 21st Century Fox global assets in 2019. With the streaming rights of the Indian Premier League (IPL), the world’s richest cricket league, in the bag, Disney made cricket on Hotstar a paid service in 2020 and was confident about garnering up to 100 million users within years.
Bu hikaye The Business Guardian dergisinin August 30, 2023 sayısından alınmıştır.
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Bu hikaye The Business Guardian dergisinin August 30, 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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