KFC HITS 76 MILLION VIEWS AND 15266 IN-APP ORDERS
The Business Guardian|August 14, 2024
DRIM , the performance influencer marketing platform in collaboration with Blink Digital, piloted a transformative campaign for KFC in India, amassing over 76 million organic views and over 10k in-app orders.
KFC HITS 76 MILLION VIEWS AND 15266 IN-APP ORDERS

This strategic initiative, powered by DRIM’s cutting-edge technology, generated over 15,000 orders through 2990 posts, all while engaging with 776 influencers.

These figures underline DRIM’s commitment to delivering quantifiable and substantial returns on investment while working with micro-influencers on a cost-per-order model. Challenges and Triumphs in Hypothesis Testing DRIM started the process with a set of 15 hypotheses testing to identify the ground-level problem and the right solution that will give positive results in the long run.

This labor-intensive and time-consuming task was completed with the help of a team of highly talented managers and influencers. Initial focus areas, like targeting metro cities, were shifted in favor of regional influencers after data revealed higher engagement rates.

Authenticity is at the heart of DRIM, and ensured to bring it into the KFC brand campaign. With a dashboard analysis of hundreds of influencers, DRIM separated food influencers’ content based on vegetarian and non-vegetarian food.

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The Business Guardian

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SBI's net profits soar 28% in July-September quarter
The Business Guardian

SBI's net profits soar 28% in July-September quarter

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Scalene Coffee Research Organization develops COPTERS
The Business Guardian

Scalene Coffee Research Organization develops COPTERS

Scalene Coffee Research Organization, a member of Organisation De Scalene Foundation, a global leader in sustainable technology innovations, announces the launch of COPTERS (Coffee Pulping Water Recovery System) Technology, a groundbreaking water recovery system developed to reduce water wastage in the coffee pulping process drastically by recovering almost 90% of pulped water.

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HealthEdge expands employer presence in India
The Business Guardian

HealthEdge expands employer presence in India

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HIT SIGNS MOU WITH GLOBAL CYBER UNIVERSITY
The Business Guardian

HIT SIGNS MOU WITH GLOBAL CYBER UNIVERSITY

Hindustan Institute of Technology and Science (HITS) has strengthened its international ties by signing a renewed and extended MoU with the Global Cyber University (GCU) of South Korea.

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November 10, 2024
MANAGEMENT CHANGES BEFORE AIR INDIA-VISTARA MERGER'
The Business Guardian

MANAGEMENT CHANGES BEFORE AIR INDIA-VISTARA MERGER'

A head of the Air India and Vistara merger scheduled on November 12, the Air India Group on Friday announced a number of management changes.

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India will develop complete solar manufacturing ecosystem in 4-5 years
The Business Guardian

India will develop complete solar manufacturing ecosystem in 4-5 years

India will develop the complete ecosystem of solar equipment manufacturing in the next four to five years compared to other countries which have taken over 20 years says Vineet Mittal, Founder and Chairman of Avaada Group.

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The Business Guardian

Same sex marriage not legal in India

LGBTQ COMMUNITY

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Sabarimala Temple
The Business Guardian

Sabarimala Temple

On 28 September 2018, a 4:1 majority of the Supreme Court held that barring women of menstruating age from entering the Sabarimala temple was unconstitutional.

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WHAT CJI SAID
The Business Guardian

WHAT CJI SAID

Not every resource owned by an individual can be considered a material resource of a community only because it meets the qualifier of material needs.

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