SAR Group CIO: Modern Tech enhances market insights and customer experience

SAR Group, renowned for Livguard batteries and Livpure Water purifiers and appliances, is leveraging modern technologies, as stated by Group Chief Information Officer Saurabh Gupta, to enhance market insights and provide an enhanced customer experience.

The group, which promises unparalleled solutions in the domains of purity, health and wellness, energy storage, B2B e-commerce, cleantech, and investments, sold its majority stake in Luminous to French energy giant Schneider Electrics in 2011.

“Digital transformation is a key element of SAR Group’s growth,” Gupta told about the group that has a 36-year history.

It has forayed into electric mobility and is using Amazon Web Service (AWS) cloud services for its transformational journey, Gupta said as he spoke about SAR 2.0 and its increasing interests.

Excerpts from the interview:

Q: Can you provide a brief description about SAR group, its revenues, focus businesses, and market presence etc.

A: SAR Group, a venerable organization with a history spanning over 36 years, has cultivated a legacy of entrepreneurial prowess, marked by the establishment and growth of diverse enterprises that have earned the trust of millions of consumers. Throughout its journey, SAR Group has distinguished itself through its unwavering commitment to innovation, customer-centricity, and the cultivation of enduring relationships.

Within the ambit of SAR Group’s multifaceted operations, we offer unparalleled solutions in the domains of purity, health and wellness, energy storage, B2B e-commerce, cleantech, electric vehicles, and investments. Our cutting-edge research and development, coupled with state-of-the-art manufacturing facilities and the dedication of our team, has positioned SAR Group as a notable presence in more than 28 markets.