Returning to 'real time'

Pressure to always be on’ digitally contributes to burnout affecting women.

- Thami Kwazi

These days locking away your phone or going off the grid is unthinkable. In celebration of Women’s Month, Brutal Fruit Spritzer has launched an inspiring campaign titled Phones Down, Glasses Up Picnic.

This initiative is aimed at encouraging women to put down their phones, step away from screens, and immerse themselves in real-life connections.

As South Africans are spending an average of nine hours and 24 minutes on screens daily, Brutal Fruit Spritzer is advocating for a shift that prioritises presence and genuine human interaction over digital distractions.

The Phones Down, Glasses Up Picnic, held on Women’s Day on 9 August, was a pioneering event, marking the brand’s first-ever no-phones-allowed experience.

The event was designed to foster meaningful connections among women, allowing them to share authentic moments with friends and loved ones without the interference of technology.

In a world where societal expectations often demand constant digital availability, especially from women who juggle multiple roles and responsibilities, the event aimed to provide a much-needed break.