HOW HAS STREET STYLE EVOLVED TO SHAPE MODERN FASHION AND LIFESTYLE TRENDS?

Elements of cultural, social, and political climate have always been reflected in street style, which is perpetually changing to both challenge and influence conventional wisdom. With its roots in revolt, streetwear first appeared in New York City in the 1970s and early 1980s, when it was associated with hip-hop and skateboarding culture. The young people of the era favoured apparel that put comfort, longevity, and individuality above constrictive fashion standards. Once a countercultural movement, it evolved into a potent creative force that still influences contemporary fashion and lifestyle trends.

- MR. PAWAN GUPTA

By the 1990s, streetwear had moved past its underground beginnings to become well-known and a major force in the world fashion industry. Many streetwear pieces were limited-edition, which contributed to their exclusivity and made them more appealing to fashionistas. This change created the foundation for streetwear's continued development, making it a major force in both culture and the economy.

RISE OF UNIQUE STREET STYLE IN INDIA

In India, streetwear began gaining traction in the early 2000s, driven by globalisation, the rise of the internet, and growing access to Western culture. Indian youth connected with streetwear's sense of rebellion, individuality, and the way it fused fashion with art. Initially, Indian streetwear borrowed heavily from American hip-hop and skateboarding aesthetics. However, as the movement matured, it started incorporating elements of local culture, such as Indian motifs, patterns, and traditional textiles.