‘AI Is Amazing, But Not Deterministic': Shimmr AI's Nadim Sadek

bringing books to life

- Indu Bhagat & Gaurav Kadam

For Nadim Sadek, founder of Shimmr AI, artificial intelligence (AI) is not about robots taking over the world or soulless automation. It's about something much more human, like storytelling.

Sitting down with Sadek, it becomes clear that Shimmr AI is no ordinary tech venture. It's an innovative bridge between the centuries-old tradition of book publishing and the cutting-edge capabilities of AI.

"Shimmr AI produces automated advertising that sells books; we analyze what we call BookDNA to create ads that spotlight the most compelling aspects of a book. These campaigns are then launched into media channels, bringing these stories to new audiences." This automated process is a game-changer for publishers, especially when it comes to marketing backlisted titles.

"Publishers don't have to do anything except send us the electronic file. We handle everything—from crafting a selling strategy to deploying campaigns," he adds.