Ever seen a movie at the world's highest altitude?
The Free Press Journal|November 08, 2024
Over the years, there has been a significant decline in India's screen density, which has dropped from 21,000 screens to just around 9,000 today. Although the digital revolution and cable television played roles in this trend, the root issue was the inability of traditional single-screen cinemas—especially in rural areas—to keep up with modern demands, leading to the decline of ‘tambu talkies.’ Urban multiplexes have since transformed the movie-watching experience but remain inaccessible to rural communities, leaving them deprived of the grand, immersive experience of cinema.
Kabir Singh Bhandari
Ever seen a movie at the world's highest altitude?

Over the years, there has been a significant decline in India's screen density, which has dropped from 21,000 screens to just around 9,000 today. Although the digital revolution and cable television played roles in this trend, the root issue was the inability of traditional single-screen cinemas—especially in rural areas—to keep up with modern demands, leading to the decline of ‘tambu talkies.’ Urban multiplexes have since transformed the movie-watching experience but remain inaccessible to rural communities, leaving them deprived of the grand, immersive experience of cinema. This is where Sushil Chaudhary, Founder & CEO, Picturetime Digiplex, came up with the idea of digital inflatable theatres or Mobile Digital Movie Theatres (MDMT).

For Chaudhary, cinema is essential, like ‘roti, kapda, makan’—a vital source of joy, connection, and inspiration. This belief, along with his lifelong passion for cinema, inspired the concept. Their mobile theatres are designed to overcome real estate and regulatory challenges, providing a flexible, portable solution that brings the latest films to even the remotest parts of India. His vision? To see every town and village experience the magic of the big screen. With the ongoing Dharamshala International Film Festival (DIFF) where his digital inflatable theatres are an integral part, The Free Press Journal quizzed him about the various aspects and challenges of this project. Excerpts:

Q. How are these portable theatres transforming the film experience for audiences in remote areas?

Bu hikaye The Free Press Journal dergisinin November 08, 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye The Free Press Journal dergisinin November 08, 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

THE FREE PRESS JOURNAL DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
The Use Of Social Media: What Is The Right Age For Kids To Take Plunge?
The Free Press Journal

The Use Of Social Media: What Is The Right Age For Kids To Take Plunge?

On the occasion of Children's Day, it is important to reflect on how social media is shaping the lives of young people in Bengaluru and the larger question of when children should be allowed to use these platforms.

time-read
2 dak  |
November 14, 2024
Pakistan Should Stop Playing Cricket With India: Latif
The Free Press Journal

Pakistan Should Stop Playing Cricket With India: Latif

Former wicket-keeper batter Rashid Latif says if he had the power, he would not let Pakistan play against India in any tournament and also suggested that the ICC should not grant the hosting rights of global events to both countries until they resolve their issues.

time-read
1 min  |
November 14, 2024
Joe Meets Trump, Both Pledge Smooth Transition
The Free Press Journal

Joe Meets Trump, Both Pledge Smooth Transition

US President-elect Donald Trump on Wednesday met President Joe Biden in the Oval Office of the White House to ensure a smooth transition of power, a hallmark of American democracy which took a break four years ago.

time-read
1 min  |
November 14, 2024
Israel Hasn't Violated Law Against Blocking Aid In Gaza, Says US
The Free Press Journal

Israel Hasn't Violated Law Against Blocking Aid In Gaza, Says US

The US says Israel has not breached American laws on blocking aid supplies, after a 30-day deadline it gave Israel to boost humanitarian aid access in Gaza or risk having some military assistance cut off lapsed, according to a report by BBC.

time-read
1 min  |
November 14, 2024
EU, China, US Will Have To Exceed Their Targets
The Free Press Journal

EU, China, US Will Have To Exceed Their Targets

Limiting Global Warming To 1.5 Degrees

time-read
1 min  |
November 14, 2024
CHILDREN'S DAY SPECIAL: Role of Empathy in the Contemporary Education
The Free Press Journal

CHILDREN'S DAY SPECIAL: Role of Empathy in the Contemporary Education

Education, at its core, should be more than just academic success. It should be a journey that nurtures the mind, uplifts the spirit, and builds the strength to navigate life's challenges.

time-read
3 dak  |
November 14, 2024
Shaheen Afridi best bowler, Babar best batter
The Free Press Journal

Shaheen Afridi best bowler, Babar best batter

ICC ODI RANKINGS: PAK AT TOP

time-read
1 min  |
November 14, 2024
BCCI'S PUSH FOR DOMESTIC CRICKET
The Free Press Journal

BCCI'S PUSH FOR DOMESTIC CRICKET

IT GIVES PRACTICE, CONFIDENCE TO PLAYERS

time-read
1 min  |
November 14, 2024
India prepares for space warfare
The Free Press Journal

India prepares for space warfare

ANTARIKSHA ABHYAS-2024 WAR GAME CONCLUDES

time-read
1 min  |
November 14, 2024
TRAILBLAZER TEEN INAARA
The Free Press Journal

TRAILBLAZER TEEN INAARA

CHILDREN'S DAY SPECIAL | Mumbai girl has been making waves in Equestrian

time-read
2 dak  |
November 14, 2024