HC Curbs AI Exploitation Of Arijit Singh

In a first of its kind, the Bombay High Court has restrained platforms providing Artificial Intelligence (AI) tools from using or exploiting singer Arijit Singh's personality rights and to remove/ delete all such posts or content, voice conversion tools.

- Urvi Mahajani

The court also noted that celebrities are vulnerable to being targeted by unauthorised generation of AI content and making such AI tools available was violative of their personality rights, the Bombay High Court has said.

Justice Riyaz Chagla passed the order while hearing a suit by the singer, through advocate Hiren Kamod, seeking protection of his personality rights. Singh sought injunction against such platforms contending they provide AI models / tools to synthesize artificial sound recordings of his voice. Naming eight such platforms, Singh contended that they use AI to create audio and visual content mimicking his name, voice, mannerism / manner of singing, photograph, image, likeness, persona, and other attributes of his personality.

The judge said that Singh had prima facie made out a case for exparte (without hearing the other party) interim relief.