Whispers & tingles
The Free Press Journal|November 17, 2024
Exploring how ASMIR is trending as relaxation option globally
Saachi Shinde
Whispers & tingles

The internet has witnessed a fascinating phenomenon sweeping across social media: ASMR, or Autonomous Sensory Meridian Response.

What is ASMR?

Defined by the tingling, relaxing sensations some people feel in response to specific sounds or visuals ASMR has captivated audiences worldwide. It is described as a "tingling" that begins in the scalp and travels down the neck and spine, ASMR is triggered by certain repetitive sounds or gentle visuals, such as soft whispers or rhythmic tapping. What started as a niche interest has rapidly grown in popularity on platforms like YouTube, Instagram, and TikTok, where creators dedicate entire channels to produce content aimed at sparking this unique sensory response.

Its appeal

ASMR videos often consist of soft, repetitive sounds and gentle movements, designed to create a relaxing, almost hypnotic experience for viewers. Common triggers include tapping, brushing, whispering, and even the crinkling of paper.

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