But there is a new buzzword-slashethos taking over: "demure".
Spawned by the latest album of pop star Charli xcx, brat - and its lime green colour - has symbolised a mood for hedonism and mess that has taken over this summer, even being embraced by Kamala Harris's presidential campaign, the UK's Green party and numerous brands.
Demure is, in some senses, the opposite of Charli Xcx's party-girl character. The word went viral this month, after content creator Jools Lebron coined the catchphrase "very demure, very mindful".
Ever since, she has been advising her 1.2 million followers on how to stay "very demure, very mindful"..
How does one behave demurely at work? "I'm very modest, I'm very mindful," Lebron said in one Tik Tok post. "The way I came to the interview is the way I go to the job. A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma. Not demure." When travelling with family, to be demure one must show up to the airport "very early, very on time, very considerate, very demure", when picking up an ID left at the bar don't stay and drink, rather take your ID and leave - "very cutesy, very demure".
Bu hikaye The Guardian dergisinin August 17, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye The Guardian dergisinin August 17, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
"They can't get away scot-free' EFL wants to charge Leicester with PSR breach if relegated
The English Football League wants to charge Leicester over the alleged breach of profitability and sustainability rules (PSR) the Premier League was blocked from pursuing this month, if the club are relegated.
Rodgers’ star on rise again as rampant Celtic extend perfect start
This proved a modern day Celtic Park rarity.
City off-colour as Gündogan's late misses hand dogged Inter a point
Manchester City know only too well how tough a nut Inter are to crack.
Significant ankle damage rules Ødegaard out 'for a while'
Mikel Arteta has confirmed that Martin Ødegaard has damaged ankle ligaments and will be sidelined \"for a while\" after the Arsenal captain was injured on international duty.
Salvatore Schillaci, 1964-2024 Italy mourns its goalscoring hero from 1990 World Cup
Tributes have been paid to Salvatore Schillaci after the former Italy forward died at the age of 59.
Captain Brook hands rebooted England licence to entertain
In one sense the five-match ODI series between England and Australia that starts in Nottingham today is slightly lacking in wider context.
'Any free time, I'll go fishing.My missus thinks I'm a bit weird'
Ollie Sleightholme, who is geared up for title defence, explains how angling relieves the pressures Northampton's
Itoje rejects Jones’ claims he is not suited to captaincy
Maro Itoje has rejected claims by the former England head coach Eddie Jones that he is \"very inward-looking\" and not suited to Test captaincy, after being unveiled as Saracens' skipper.
Floods and tears Worcestershire dig deep to shine despite adversity and tragedy
Somerset could still win their first County Championship title, while Surrey remain on for the three-peat.
Remote working Like it or loathe it, WFH looks like it is here to stay
Four years ago when the world of work was upended by the Covid pandemic, confident were made predictions that a permanent shift in remote working would follow the removal of lockdown restrictions.
