Direct Line boss wants time to turn around firm after offer
The Guardian|December 02, 2024
The Direct Line chief executive, Adam Winslow, has appealed to shareholders to give his team more time to turn around the struggling insurer, faced with an unsolicited £3.3bn offer from Aviva, while its bigger rival is trying hard to drum up support from investors for the takeover.
Julia Kollewe

The two firms - the UK's biggest insurer, Aviva, and the Churchill owner, Direct Line, known for motor cover - are involved in a takeover tussle that has sent the Direct Line share price soaring, amid speculation Aviva could raise its offer or launch a hostile bid, or face a counterbid.

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