Elvis Evolution, an "immersive concert experience" using AI and holographic projection, will premiere in London in November, with shows also planned in Las Vegas, Tokyo and Berlin.
The technology will create a lifesize digital Elvis from home video footage and thousands of his personal photos. The hologram will perform in a celebration of the star's life and musical legacy following a deal between Authentic Brands Group, the owners of the Elvis Presley estate, and Layered Reality, a British immersive entertainment company.
Andrew McGuinness, chief executive of Layered Reality, said: "Elvis Evolution is a next-generation tribute to the musical legend that is Elvis Presley.
"Elvis maintains superstar status globally and people around the world no longer want to sit there and passively receive entertainment - they want to be a part of it.
Bu hikaye The Guardian dergisinin January 04, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye The Guardian dergisinin January 04, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
FTX files $1.8bn lawsuit against Binance and its former CEO
The collapsed cryptocurrency company FTX is suing Binance and its former CEO Changpeng Zhao, alleging that $1.8bn was \"fraudulently transferred\" by FTX management to Binance and its executives.
Ref's video nasty Coote suspended for foul-mouthed Klopp tirade
The Premier League referee David Coote has been suspended after video footage emerged of him calling Jürgen Klopp a \"German cunt\" and Liverpool \"shit\".
Van Nistelrooy leaves United as Amorim checks in
Ruud van Nistelrooy has left his role as assistant coach after the arrival of Ruben Amorim at Manchester United.
Merino backs Arsenal to stay in title race after 'difficult few weeks'
Mikel Merino insists Arsenal will thrive on the pressure of their bid to win the Premier League and has cited the late push in Sunday's 1-1 draw at Chelsea as evidence of their character.
Robertson not worried after being 'written off' by some
Andy Robertson has said he had a point to prove in Liverpool's win over Aston Villa having been \"written off\" for the first time in his storied Anfield career.
Unfamiliar City woes make this Guardiola's trickiest challenge
The champions struggling in the autumn is nothing new but the root of this season's problems appear different
Coote's mindless rant undermines trust in referees - he can have no complaints over the consequences
There is lots I do not want to know about the video featuring the Premier League referee David Coote.
'Proud father' Gil Gomes reveals a unique family tale
Angel Gomes's dad recalls his own remarkable football journey which took him from Angola to Salford via Hendon
Foden and Palmer among eight England dropouts
Lee Carsley has been rocked by an extraordinary eight withdrawals from his England squad to face Greece and Republic of Ireland in the Nations League, Phil Foden an unexpected name on the absentees list where he joins his Manchester City teammate Jack Grealish.
Ruthless Ruud catches Alcaraz cold in Turin
Carlos Alcaraz made a stuttering start to the ATP Finals in Turin as he suffered a shock first career defeat to the world No 7 Casper Ruud.
