But his subsequent treatment by the press now feels more like the relic of a bygone age.
For decades, England managers provided colourful fodder for Britain's ferocious tabloids. Glenn Hoddle and Kevin Keegan had their faded glamour and short-lived pop careers, while Terry Venables's gruffness bought him respect from the redtops.
So when a bespectacled Swede who looked like a middle manager was appointed to lead the Three Lions in 2001, newsrooms across the country were dismayed.
But soon, editors found that Eriksson's off-field life was often more appealing to them - and their readers - than his tactics. And he was soon to find himself splashed all over the front and back pages.
There were accusations of treachery after a 2003 clandestine meeting with the then Chelsea owner, Roman Abramovich.
Bu hikaye The Guardian dergisinin August 27, 2024 sayısından alınmıştır.
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Bu hikaye The Guardian dergisinin August 27, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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